Popilush Shapewear

What I Worked On:

Brand Guidelines

Brand Campaign

Tagline

Brand Anthem Videos

Social Media

Digital Media

Pioneering shapewear brand Popilush creates innovative apparel with built-in shapewear that smooths, sculpts and supports your natural to help you feel like your best, most confident self.

After a year of phenomenal growth and success, the brand wanted to step back, recalibrate and elevate its presence in the category to ensure continued future growth.

We developed their brand architecture, new brand guidelines, a fresh tagline built on their unique proposition, and then launched with “Live Lush,” an evocative brand campaign brought to life through linear tv, digital video and on social.