Integrated Marketing Campaigns
What I Worked On:
IV360
RaceTrac
Purina Cat Chow
Integrated marketing campaigns require a holistic view of a brand—its core essence, voice and tone, objectives, target audience and consumer insights and, at a functional level, its budget and media plan.
From crafting social media headlines and persuasive emails to radio and video scripts, web copy, billboards and beyond, my goal is to seamlessly weave a brand's narrative into every communication piece, creating messaging that resonates with the consumer while aligning with the brand's values.
Collaborating with designers, strategists and account directors, I steward a cohesive brand experience for the consumer across every touchpoint.
IV360
How do you create a bold yet approachable campaign for a service that involves getting poked with needles? Through a cheeky tagline with a reassuring message: We’ve got it in the bag. Partnering with IV hydration brand IV360, we created an integrated media campaign to support the launch of their new retail locations.
Senior Art Director: Pamela Rivera
Agency: Upshot
Out of Home
Video
Radio
Paid Social
Organic Social
RaceTrac
Brand Campaign, Digital & Social Media,
Digital Video, Radio, Out of Home
To kick off our work as AOR for RaceTrac, we created a vibrant new campaign, reimagined their brand look and activated a giveaway contest around the brand’s most successful annual event: Sodapalooza, which we supported with radio, digital video, out of store signage and a social push.
Senior Art Director: Dana LaCoco
Agency: Resource/Ammirati, now an IBM Company
Video
Out of Home
Radio
Digital Media
Social Media
Purina Cat Chow
Brand Campaign, Website, CRM, Digital Media, Social Media, Print
To kick off our work as AOR for RaceTrac in 2015-2016, we created a new campaign, reimagined their brand look and activated a contest surrounding RaceTrac’s most successful annual event: Sodapalooza, which we supported with radio, digital video, out of store signage and a social push.
Senior Art Director: Dana LaCoco
Agency: Resource/Ammirati, now an IBM Company
