Hello, I’m Sunshine.

Curiosity. Creativity. Strategic brain power. And a name that sounds made up, but isn’t. That’s me: Sunshine Lemontree, an award-winning creative with 10+ years of agency experience across brands big and small.

These are the areas where I play best:

  • Brand building, especially verbal identity and architecture

  • Creative leadership, developing multi-disciplinary teams, in collaboration with peers and stakeholders

  • Production, including concepting, scripts and storyboards, leading the production process from pre to post, and working with photographers and directors

  • Integrated brand campaigns, including taglines and write-ups, experiential activations, digital media, video, radio, retail, out-of-home and so on

Experience & awards

  • AMP Agency (formerly Upshot)
    ACD Copy: 2022-Present
    Senior Copywriter: 2018-21

    Leads integrated brand and campaign work across national and regional brands, mentoring cross-functional teams and pushing strategic boundaries to grow accounts and deepen client trust. Described as a “yes, and” creative, great at rolling with the punches and proactive in nature.

    IBM iX Studio (formerly Resource/Ammirati)
    Senior Copywriter: 2016-18
    Copywriter: 2015-16
    Freelance Social Coordinator: 2015

    Demonstrated fast growth in practical skills and creative leadership. Developed integrated campaigns across multiple CPG and B2B brands. Led the production of copy and brand content across platforms. Earned internal recognition for campaign excellence and strategic creative leadership on key accounts.

    Experience Institute
    Content & Community Manager: 2014

    Collaborated with founder, COO and producer to shape and share the story of Experience Institute across multiple platforms. Led team of writers to create digital content for brand.

    Freelance Copywriter & Creative Consultant
    2012-Present

    Connects with clients to understand their unique needs and vision, translating insights into effective, tailored branding solutions.

  • Platinum LIT Advertising Award 2025
    in Integrated Marketing Campaign for “Live Lush”

    Gold LIT Advertising Award 2025
    in Brand Transformation / Repositioning for Popilush

    Platinum Hermes Creative Award 2025
    in Social Content Campaign for "Milkshake Masterpieces"

    Platinum Hermes Creative Award 2025
    in Branding Refresh for Promised Land Dairy

    Gold Hermes Creative Award 2025
    in Digital Ad Campaign for "Make it LALAlicious"

    Gold Hermes Creative Award 2025
    in Video Ad or Pre-Roll for "Welcome to LALAlandia"

    Platinum MUSE Award 2025
    in Branding Refresh for Promised Land Dairy

    Gold MUSE Award 2025
    in Social Media Campaign for "Milkshake Masterpieces”

    Bronze & Audience Honor Shorty Award 2025
    in Rebrand Campaign for "Pour. Love. Repeat."

    Platinum Hermes Creative Award 2023
    in Social Media (Instagram) for "Welcome to LALAlandia"

    Gold Hermes Creative Award 2023
    in Social Media Promotion for "National Waffle Day"

    Audience Honor Shorty Award 2022
    in Micro-Influencer Strategy for Bibigo’s “Mandu Monday”

  • Food & Beverage
    Starbucks, Seattle’s Best Coffee, LALA Foods, Promised Land Dairy, Bibigo, Van’s Foods, Sara Lee Desserts, Evolution Fresh, Tazo Tea, Nestlé Toll House, GoodSam, The Hershey Company, The Fresh Market, The Wellness Experience by Kroger, United Dairy Farmers, RaceTrac

    Beauty, Wellness & Lifestyle
    Popilush Shapewear, Lee Jeans, Gymboree, Opal by Opalescence, Head & Shoulders, NatureMade, IV360, BioLift, Enzymates, Anthology Senior Living

    Consumer Goods, Tech & B2B
    Walmart, Nestlé Professional Solutions, Microsoft 365, Newell Brands, Sherwin Williams, Solo Cup, Purina Cat Chow, National Association of Convenience Stores, THRIVR, TruAge, Starbucks (U.S. Licensed Stores), Chamberlain, Elkay, Lamar Johnson Collaborative

  • MFA Creative Writing
    Concentration in Nonfiction
    The New School, NYC

    BA Creative Writing
    Minor in Film & Visual Culture
    University of California, Riverside
    Graduated Magna Cum Laude