PROMISED LAND DAIRY

What I Worked On:

Brand Architecture

Brand Guidelines

Brand Campaign

Packaging Design & Copy

Brand Anthem Video

Social Media

Digital Media

Radio

Making Dairy More Decadent

Our clients at Promised Land Dairy wanted to take their brand from status quo to “whoa!” in the dairy aisle. So we gave them a complete brand refresh—from brand architecture and voice and tone to redesigned packaging and a whole new look and feel. We launched with a new brand campaign—“Pour Love Repeat”—and an oh-so luxurious brand anthem video, the first from the brand in over 5 years.

On social, we reimagined the brand’s “Milkshake Summer” activation through our new lens of luxury, bringing masterpieces to the forefront and underscoring engagement from their fans on Instagram.

My Role: Associate Creative Director, Creative Lead
Senior Art Director: Pamela Rivera
Art Director: Josephine Kostusiak
Photographer: Various
Brand Anthem Director: Dan Goldberg
Agency: AMP, Upshot