Solo Cup #SoloSupports
What I Worked On:
Social Media
Cause Marketing
Influencer Strategy
Solo Supports, the merchandise and cause marketing arm of the Solo company, asked my team to come up with an interactive social campaign to drive awareness, sales and consumer engagement—getting their stock of novelty merchandise in the hands of consumers, while also promoting a good cause.
In the summer of 2021, in conjunction with the start of the delayed 2020 Summer Olympics, we launched the first-ever Official Solo Cup Summer Games.
Leveraging excitement around existing #SoloCupChallenge content on social channels like TikTok and Instagram, we partnered with rising country music artist Bailey Zimmerman and engaging Tiktok creator Alex Presley to execute a fun, influencer-led tournament where each team competes for the chance to win $20k for the charity of their choice.
From concepting the big idea and crafting the campaign strategy to creating influencer welcome kits, a library of Solo Cup GIPHY stickers and phone backgrounds, capturing video and still images for social, my team and I touched every point of this campaign.
My role: Senior Copywriter
Senior Art Director Dana LaCoco
Junior Art Director: Lucas Simes
Photographer: Glo Diaz
Agency: Upshot
Results
11% Average influencer engagement rate
5.8MM Impressions
3.4MM Paid Impressions
2.4 MM Influencer Organic Impressions
$12 CPM (FB/IG) ($10 benchmark)
$4.64 CPM (TikTok) ($8 benchmark)
66.5K Paid Clicks
2.25% CTR (FB/IG) (0.9% benchmark)
1.8% CTR (TikTok) (1% benchmark)
