Social Media Marketing
What I Worked On:
The Fresh Market
Evolution Fresh
Nestle Tollhouse
In social, I’ve done everything from crafting social playbooks and developing content strategy to ideating and executing campaign work and monthly content production. I’ve ordered the props, pinch hit as hand model, fluffed the kale and made sure the final product not only looks amazing, but converts browsers into brand enthusiasts and scrollers into shoppers.
And, of course, I write organic and paid social copy to support the creative.
The following work was completed in partnership with my creative counterpart, senior art director Dana LaCoco. Images for Solo Cup, The Fresh Market and Evolution Fresh were shot by the incredible Glo Diaz. Work for The Fresh Market and Evolution Fresh was completed at Upshot Agency. Work for Nestle Tollhouse was completed at Resource/Ammirati, now an IBM Company.
The Fresh Market
Strategy, Concepting & Production
We breathed new life into The Fresh Market’s social content - showcasing seasonal flavors, quality ingredients and ideas for entertaining. Our team produced and executed seasonal photo shoots, along with delightful social videos.
Evolution Fresh
Strategy, Concepting & Production
Our team created dynamic, on-strategy concepts for Evolution Fresh’s wellness-oriented social channels. My favorite initiative was an Instagram story series that took us behind the scenes with EF’s sourcing specialist—Produce Pete—to bring the brand’s commitment to transparency to life for our followers.
Nestle Toll House
Strategy & Concepting
Nestlé Toll House asked six amateur bakers to spend 100 days baking in a newly established Toll House kitchen located in Chicago. Our team created exciting social content and digital media to support the 100 Days of Bake Some Good campaign.
